Today in 5 minutes or less, youāll learn 5 strategies I teach clients to help them land more interviews.
Plus, the best links and resources… you’ll learn:
- šA 4-year look back on remote work
- šæš¦South Africa launches their digital nomad visa
- š°Want a promotion? Come to the office, says Dell
ā¦and more.
Letās jump in:
šÆĀ How To Land More Interviews
If it feels like it’s harder than ever to land an interview, trust your gut.
Here are snippets of conversations I’ve had in my emails and DMs in the past 11 days:
- “I have 6 years of product management experience and over 10 years leading operations and programs. It’s never been this hard.”
- “In the last six months I have had 6-7 interviews. But for various reasons none have turned into an offer.”
- “This has never happened to me before. I applied for 100 jobs and got 2 interviews.”
It’s not just you.
Which leads to the question:
How do I land more interviews?
I teach a handful of strategies to my clients:
- Get the referral
- Do better research
- Act fast (speed wins)
- Create a resume that passes the āold boss testā
- Be the person others want to help
Let’s dig into each one:
1/ Get the referral
I go into more depth on this with my clients but conceptually it’s simple:
First, before you apply to a company, double-check to see if you have any 1st or 2nd degree connections to that company. In parallel with applying, you’ll contact them for an informational interview.
Second, you’ll ask everyone you know for leads to roles/companies you’re interested in. Then, you’ll informational interview so you’re in position to get your foot in the door.
My friend Steven Zhang did a beautiful jobĀ breaking this down, step-by-step:
- Look on the LinkedIn search page for 1st and 2nd-degree connections at company X
- If you have a direct 1st degree connection at company X, ask for an intro/referral
- If you don’t have a 1st-degree connection but do have a 2nd-degree connection, ask the 2nd-degree connection to introduce you to the 1st-degree connection
- If you have neither 1st nor 2nd-degree connections/you have exhaustively searched, apply directly
Thatās the process in a nutshell.
2/ Do better research
Spend the time to research the exact roles and companies you’re targeting. With research in hand, you can know theĀ exact languageĀ you should use in your resume and LinkedIn profile.
The research then trickles down into every other step in your process:
- Determining who you ask for advice (and what you’ll say)
- What jobs you prioritize
- Answers in your interviews
Spending the time to get this right now will save you hours in your job search process. The benefits will trickle deep into your career.
Note how this is different from other tactics, like:
- Keyword stuffing in a resume
- Posting on LinkedIn for āexposureā
- Blasting applications on Indeed.com
How exactly do you go about doing this?
For company research, I use AI to do a quick, high-level summary. Hereās the prompt:
Act as a professional market researcher. Help me conduct competitive analysis on the company [company]. I want to understand these categories: Mission Statement, Product Line, Number of Customers, Competitors, and Challenges.
This is enough to get that 30,000-foot view of a company. From there, I dig in deeper on specifics.
For roles, click on a few profiles you find interesting. Observe a few things:
- How do they describe the outcomes they achieved?
- How do they describe the work involved?
- What were their previous roles?
- What skills do they mention, if any?
3/ Act fast (speed wins)
One of the best ways to stand out in a tough market is to by early.
One of my favorite quotes is from a movie calledĀ Margin Call. The basic gist is:
“There are 3 ways to win: be first, be smarter, or cheat. I don’t cheat, and I’m smart, but not smarter than everyone. So I want to be first.”
On LinkedIn, remote job listingsĀ attract almost half the applications. We want our application close to the “top of the pile.” To do so, we prioritize speed over perfection.
Turn on job alerts on LinkedIn. When something opens up, apply and then reach out to your network, looking for that referral (see 1 above). Bookmark your job alerts andĀ notifications pageĀ so these are always one click away.
Bookmark your high-priority company career pages, and check once a day. Do this even if you have job alerts turned on.
4/ Create a resume that passes the āold boss testā
What is the “old boss test?”
If your old boss reached out to you because he found the “perfect job” for you, do you have a resume you could immediately send him, no edits needed?
This version of your resume should be 80-90% complete. Itās the version that, with just 15 minutes of editing, you could tailor to specific roles or companies.
What matters in a resume that passes the old boss test?
- The results you drove in past experiences (past experience is the best indicator of future performance)
- A succinct story of your career narrative (preferably 1-page)
- Clear, consistent formatting (so it’s easy to read)
What does not matter:
- Your passions, hobbies, etc.
- Action verbs
- Font size
- Design
Looking for more resume help? I coverĀ common resume mistakes here.
5/ Be the personĀ othersĀ want to help
Everyone contends with a deluge of their mental blockers:
- āI shouldn’t have to ask for helpā
- āI don’t want to bother peopleā
- āThis feels weird, scammy, or needyā
- āI should be able to figure this outā
- āI won’t be able to add value backā
- āI don’t want them to think this relationship is transactionalā
Here’s the “dirty” secret:
People want to help.
But they want to help peopleĀ who are going to take action. So be that person. Ask for advice. Action on their advice. Then tell them what happened.
Here’s the structure I like to use when following up on someoneās advice:
- Hereās what I did
- Hereās how it went
- Hereās how I think I can improve
- This is what Iām going to do next
(If youāre wondering how you āadd value back to a personā⦠this is how. Take their advice and let them know what happened.)
People genuinely enjoy seeing their advice bear fruit.
Conclusion
Thatās it. 5 strategies I teach my clients to help them land more interviews:
- Get that referral
- Do better research
- Act fast (speed wins)
- Create a resume that passes the āold boss testā
- Be the person others want to help
Good luck. You got this.
šļøĀ Best Remote Work Links This Week
- š¢Ā The right way toĀ return-to-office
- šĀ A 4-year look back onĀ remote work
- š”Ā Is there a right way to doĀ virtual layoffs?
- šæš¦Ā South Africa launches theirĀ digital nomad visa
- š°Want a promotion? Come to the office,Ā says Dell
Thatās a wrap. See you next week š